Efir.io is the first and only Blockchain based international p2p marketplace that connects players of bloggers native advertising market with IT startups.
We are implementing systemically significant projects in order to break the market barriers and increase the token value. There are no free and open bloggers search engines and marketplaces. We are solving this problem by making intellectual search engine and free marketplace for native advertising market players and external startups. We use QZ token in smart-contract deal between bloggers, advertisers and external startups.
Bloggers are not professional advertisement makers. To increase bloggers advertising quality and to fix the lack of bloggers in some thematic niches we’ve started a service called decentralized production. We use QZ token for bloggers’ crowdfunding.
There also is lack of advertising agencies. We launched professional agency tools half a year ago to help agencies enter the market. Now we are developing tools to completely automate agency business process. It’s a paid service. QZ token is used as payment for it.
Inability to measure PR quality is another problem. Does anybody know how to measure PR? We do and we do it with our project Intellectual measurement of bloggers’ PR quality. It’s a paid service. QZ token is used as payment for using this service.
Native advertising market is opaque. We increase the market transparency with our analytical service. It’s a paid service. QZ token is used as payment for the service. Moreover, we own a lot of unique data and allow external startups to use it by API. To sell services on efir.io platform external startups should use our token.
Increase in bloggers advertising quality by means of training and decentralized producing on the basis of expert communities
Cheaper international transactions thanks to use of QZ tokens between bloggers and advertisers
Decrease in communiction cost by means of automatization of selection and effect monitoring (including use of external services) and making of transparent funnels between advertising and real actions
Ability to buy and sell advertising with payment for the action (PR or Marketing), not just for the fact of advertising
QZ token will be issued for private (safe) deals between bloggers and advertisers. These deals will be fxed in a smart-contract. Achievement of key results, such as advertising deployment, audience coverage, traffc, links etc. is the main condition of the deal. The deal will be under Efr.io services or external commercial services control.